MDes, product design lead
Nico
Creative Product & Innovation · 11 years shipping creative products
Fees
Availability
Accepting new clients
Turn off and the calendar shows a waitlist instead of open times.
Profile bio
Toolkit
How Nico works
The tools this specialist runs, the plan templates they start from, and real examples of the work.
Nico's tools
Job-to-be-done read
Computes user problem and current workaround.
Concept scorecard
Computes desirability, feasibility, differentiation, effort.
Prototype test designer
Computes method, sample and success criterion.
Plan templates · 2026 figures
Concept selection
Scores the options and picks one with reasons.
Prototype to launch
Minimum scope, cut list, timeline and launch beats.
Case studies
Three ideas, one small team
Situation: A studio splitting attention across three half-built concepts.
Work: Scored all three, killed two, tested the winner with a two-week paper prototype.
Outcome: Shipped in nine weeks with 38% of testers converting at launch.