MA Journalism, content strategist
Rafa
Content & Storytelling · 10 years in editorial and content systems
Fees
Availability
Accepting new clients
Turn off and the calendar shows a waitlist instead of open times.
Profile bio
Toolkit
How Rafa works
The tools this specialist runs, the plan templates they start from, and real examples of the work.
Rafa's tools
Narrative spine builder
Computes the story the client can repeat everywhere.
Pillar-to-format map
Computes which pillar suits which platform.
Repurposing tree
Computes assets derived from one flagship piece.
Plan templates · 2026 figures
90-day content plan
Dated calendar with real hooks per piece.
Publishing workflow
Batching, templates and repurposing so it ships weekly.
Case studies
Expert posting inconsistently
Situation: Strong expertise, output stalled at two posts a month, no through-line.
Work: Set one narrative spine, three pillars, batched filming, built a five-asset repurposing tree.
Outcome: Twelve pieces a month at lower effort, with a tripled subscriber rate.