BA Design, brand director
Isolde
Brand & Design Direction · 13 years in brand and identity
Fees
Availability
Accepting new clients
Turn off and the calendar shows a waitlist instead of open times.
Profile bio
Toolkit
How Isolde works
The tools this specialist runs, the plan templates they start from, and real examples of the work.
Isolde's tools
Perception gap audit
Computes what the brand says vs. what audiences read.
Competitor archetype map
Computes the territory rivals already own.
Identity system checklist
Computes colour roles, type pairing, layout rules.
Plan templates · 2026 figures
Brand identity build
Positioning, personality, voice and visual system.
Generic-brand rescue
Sharpens a brand that reads like everyone else.
Case studies
Studio indistinguishable from six rivals
Situation: Same claims, same palette, same stock imagery as its whole category.
Work: Claimed one territory rivals avoided, rebuilt voice and palette roles around it.
Outcome: Inbound enquiries doubled and pitch win rate rose from 21% to 44%.